CM5091B Place Branding: Travel, Tourism & Competitive Identity
Charles Talcott
Cost: 鈧�895 (includes round-trip air transportation, on-site transportation, entrance fees,聽guided visits, professor鈥檚 trip costs, and VAT
This trip is designed so that graduate students studying the contemporary marketing,聽branding and 鈥減ublic diplomacy鈥� process of 鈥減lace or 鈥渄estination branding鈥� can聽undertake field research in one of the most successfully promoted destinations in聽recent years. We meet with local brand managers and place promoters, and study their聽campaigns. Visit an exceptional and highly unlikely 鈥渢ourist鈥� destination in order to聽conduct ethnographic field research in the emergent and 鈥済lobalized-market driven鈥澛犫�減romotional culture鈥� that is fast becoming 鈥淚celand,鈥� particularly as it relates to (and聽impacts) local customs, habits and traditions and shared senses of place and nation.聽Students will generate place branding portfolios from their experiences and research.聽The trip also emphasizes the importance of 鈥渘ature,鈥� natural landscapes, and聽鈥渨ilderness鈥� as a complement to the more 鈥渃ity-emphasis鈥� framing of other study trips.
Last day to register/cancel: January 24
Late cancelation fee: 鈧�895
Payment for study trips must be made no later than February 1 for the Spring 2016聽semester. Any concerns in this regard should be addressed to the Cultural Program & Student Accounting Services