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Exploring the Knowledge-Action Gap in the Fast Fashion Industry

According to recent data, the adult population in Germany collectively possesses approximately 5.2 billion garments, out of which two billion remain unused or seldom worn. Other European citizens follow the same trend. These consumers are becoming increasingly aware of the detrimental effects of the fashion industry on climate change and labor issues. Nevertheless, research highlights the existence of a gap between their level of awareness and action. This lecture aims to discuss the subject of sustainable fashion and explore possible approaches to bridging the knowledge-action divide in the industry.