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CM5022 Place Branding

Experience and explore Iceland鈥檚 unique approach to promoting environmental and cultural sustainability. Strap on steel crampons for a lecture walk on a glacier, take a dip in the Blue Lagoon, and scan the night skies for the Northern lights. Undertake field research in one of the most successfully promoted destinations in recent years, meeting with local brand managers, place influencers and cultural researchers. In this exceptional and highly unlikely 鈥榯ourist鈥� destination of 鈥榝ire & ice,鈥� conduct ethnographic and communications field research in the globalized-market-driven 鈥榩romotional鈥� culture鈥� that is fast transforming 鈥淚celand鈥�, especially as it impacts local customs, habits and traditions and Iceland鈥檚 shared sense of place and nation. Come to understand how citizens, tourists, activists, and academics 鈥榗ommunicate with nature鈥� while interrogating the contemporary marketing, branding and 鈥榩ublic diplomacy鈥� process of place & destination branding.

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Led by Professors Charles Talcott & Evelyn Odonkor

Trip cost: 1,880鈧�
Includes round-trip transportation to destination, hotel accommodations with breakfast, local visits, professors鈥� trip costs, and VAT.

Last day to register/cancel: January 21,2024 鈥� Late cancelation fee: Full cost of the trip

Payment for study trips must be made no later than Jan. 21 for the Spring 2024 semester. Any concerns in this regard should be addressed to the Cultural Program Office and Student Accounting Services.